Senior Copywriter

Position Summary

The Senior Copywriter creates high quality creative content and generates new and innovative ideas by collaborating with internal staff. The Senior Copywriter is the primary creator of written content for each assigned brand and is responsible for a refined understanding of brand guidelines as well as in-depth knowledge of clients’ products and services.

Primary Focus

Delivers on-strategy copy in various mediums. Works collaboratively with Art Directors to develop exceptional creative concepts.

Responsibilities

  • Writes copy from conception to completion for print, TV, video and online media that is strategically sound and on brand.
  • Think conceptually and strategically to solve our clients’ business problems.
  • Collaborates with art directors and production on projects.
  • Participates in strategy design as needed.
  • Remains current on industry trends and technologies.
  • Works to incorporate SEO principles when applicable.
  • Thorough understanding of brand standards, including brand voice and style across assigned brands.
  • Develop in depth knowledge of clients’ products and services, the target audience and their competitors’ activities.
  • Thorough understanding of the market and science of assigned clients.
  • Conduct interviews with clients and industry experts.
  • Meets with and delivers presentations to clients whenever needed.
  • Participates in client meetings to present new creative concepts and help build solid client relationships.
  • Be adept at juggling and able to create concepts and produce work for multiple clients at the same time, under pressure and on tight deadlines.
  • Participates in and contributes to the new business activities of the agency, as assigned.
  • Maintains accurate timesheets that are completed by required deadlines.
  • Adheres to internal processes for routing and approval.

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