November 4, 2022
You and your brand have entered a daunting new era: “The Age of Ignore.”* Your buyers have come to expect marketing content on their path to purchase. But they’re overwhelmed by the barrage of digital communications they face every day — and they’ve learned to tune out anything that’s not immediately relevant or useful.
To earn the time, attention and dollars of today’s savvy audiences, the edict for marketers is clear: Deliver people hyper-relevant and valuable content in an easy experience, or risk getting dismissed in favor of competitors who do. A bit intimidating? Yes. But this challenge doubles as an exciting opportunity to innovate and evolve the way your brand connects with customers.
Now is the perfect time to build up your content strategy so your content marketing is too compelling and connected to ignore. When you work on your content strategy, you take steps to ensure that your ongoing content program will attract and engage buyers, strengthen trust in your brand, inspire action — and bring you the highest content ROI.
To help you navigate this new era, we’ve created a Content Marketing Strategy Guide. Inside the guide, you’ll learn about: