What you need to know about new Google Analytics 4.

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Marketers everywhere depend on Google Analytics to help them understand buyers and shape brand experiences. Google recently launched Google Analytics 4 (also known as GA4), the next generation of the data tracking platform for websites and apps. So, what are the new features, why do they matter, and how can you make a smooth transition into what’s been billed as “the future of analytics”?

Mackenzie Ostrem, Director of Client Solutions at our Anthologic sister company Shift, dug deep for answers to those questions.

Check out Mackenzie’s findings and insights on Shift’s blog, GA4: New Analytics, Say What? 

And if we can help you navigate GA4 to make better-informed decisions and improve marketing ROI, reach out any time.

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