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Five smartphones laying in a pattern on a navy blue background.Is influencer marketing worth the investment?

November 23, 2020

It requires investing in content creators — without 100% control over the project outcome. So we ask: Is the workload worth the return?

iPad laying on a table with a grid of social posts on the screen.How to make social media a game changer.

November 17, 2020

Social media is part of every digital marketing mix, but not every brand makes the most of it. Here’s how to take your social media to the next level.

Performance Marketing and Epiroc win gold B2 Award for employer branding campaign“United. Inspired.” takes the gold.

November 9, 2020

To unite and inspire employees, our team worked with Epiroc to create an award-winning campaign that went beyond colors, fonts and messaging.

Graphic of 3 pieces of mail, one of which has an @ signDissecting the anatomy of a high-performing email (infographic).

October 12, 2020

A lot goes into creating an email campaign that drives results — enough to create a whole blog series. Let’s kick it off with the basics.

Illustration of a woman with long brown hair reading.Our top 10 reads for smart marketers.

September 28, 2020

Looking for your next insightful read? We’ve compiled a list of our top 10 favorite books for marketers trying to make a mark.

Anthologic company named 2020 Top WorkplaceWe made the Top Workplaces list.

September 14, 2020

The people have spoken. Anthologic — PM’s parent company — has been awarded the 2020 Top Workplaces honor by The Des Moines Register.

illustration of woman sitting on couchHow COVID-19 shook up the media world — and what it means to you.

August 24, 2020

After the COVID-19 pandemic hit, millions of people started to adapt to a new way of life — including the way they consumed media.

illustration of a laptop with multiple people video conferencingHow to video conference like a seasoned pro.

August 17, 2020

Now that teleconferencing has become a workday norm for most companies, we thought we would share our top tips for successful virtual meetings.

screen views of online training coursesCreate training that sticks.

August 10, 2020

As more companies go remote or bring on more tech-fluent talent, analog training might not be cutting it for getting your team up to speed.

illustration of hands using a smart phone4 tips for improving customer communication with Google My Business.

August 3, 2020

Being transparent and direct is a big focus among businesses right now, and Google My Business helps you do that without added costs or wait time.

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