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Illustration of data on a computer screen, including graphs and charts. What you need to know about new Google Analytics 4.

April 16, 2021

Learn about GA4’s new features, the power they give you, and how you can make a seamless switch to the new platform.

Collage with the words Jim & Jeff Y2K, old cell phones, pen, and ruler.Two decades of creativity.

March 16, 2021

From Y2K to COVID-19, Jeff Regenold and Jim Swanson have led our creative team through two decades of creativity and evolution.

Illustration of a smart device displaying an email on its screen. The 9 elements of email design.

February 16, 2021

In Part 3 of our email marketing blog series, we’ll explore the elements of a well-designed email beyond establishing the right template.

Wheel of color on abstract blue background.An illumination on PANTONE’s Color of the Year.

January 14, 2021

PANTONE recently revealed their Color of the Year — a highly anticipated moment for color enthusiasts. What is it and what does it mean for you?

Illustration of blue and orange ornaments hanging in front on a blue background. Our 10 favorite things about Midwest holidays.

December 22, 2020

As a Midwest-based agency, there’s a lot of things we love about holidays in the heartland — so we made a top 10 traditions list.

How to write an effective marketing email.

December 7, 2020

In Part 2 of our email marketing blog series, we want to share some tips and best practices for writing emails that resonate and motivate.

Five smartphones laying in a pattern on a navy blue background.Is influencer marketing worth the investment?

November 23, 2020

It requires investing in content creators — without 100% control over the project outcome. So we ask: Is the workload worth the return?

iPad laying on a table with a grid of social posts on the screen.How to make social media a game changer.

November 17, 2020

Social media is part of every digital marketing mix, but not every brand makes the most of it. Here’s how to take your social media to the next level.

Performance Marketing and Epiroc win gold B2 Award for employer branding campaign“United. Inspired.” takes the gold.

November 9, 2020

To unite and inspire employees, our team worked with Epiroc to create an award-winning campaign that went beyond colors, fonts and messaging.

Graphic of 3 pieces of mail, one of which has an @ signDissecting the anatomy of a high-performing email (infographic).

October 12, 2020

A lot goes into creating an email campaign that drives results — enough to create a whole blog series. Let’s kick it off with the basics.

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